The objective of this assignment is to design and implement a strategic and comprehensive investment promotion campaign to position Jordan as a regional hub for pharmaceutical manufacturing. The campaign will include the organization of international and domestic conferences; roadshows; and exhibitions; with the following core aims:1. Attract Foreign Direct Investment (FDI): Target international and regional investors in the pharmaceutical sector.2. Enhance Jordan¡¯s Global Image: Promote Jordan as a competitive and sustainable destination for pharmaceutical investment.3. Support Investment Expansion: Facilitate market access and connections for existing investors to support expansion and growth.