BackgroundÐÓ°ÉÂÛ̳¡¯s technical assistance global program; City Planning Labs (CPL); under SURGE pillar 2; has been working to improve urban planners and policymakers' use of city-level data and analytics to inform urban policy and investment planning. As part of the agreement with SECO (component 3); CPL is actively exploring market interest in the innovative climate-smart Capital Investment Planning (CIP) approach integrating spatial planning with infrastructure investment prioritization. A Capital High Impact Prioritization (CHIP) framework is being co-created with key stakeholders to assist municipalities in making spatially informed capital investment prioritization. This approach incorporates spatial data and financial planning to maximize the impact of infrastructure investments. Simultaneously; CPL (under component 4) will continue to encourage knowledge exchange; strengthen CPL¡¯s approach via iterative learning and continue technical engagement through knowledge events and publications; bringing the experiences of partner cities to global attention.To ensure successful development and long-term sustainability of the CHIP approach; as well as strengthening CPL¡¯s broader communication strategy; expert support is required to lead strategic direction; stakeholder engagement; branding; communication material and user-friendly experiences. This engagement will focus on aligning CHIP¡¯s introduction with CPL¡¯s ongoing knowledge-sharing initiatives while ensuring strategic brand coherence across multiple communication platforms. The approach will emphasize design methodology and open-source demonstrative digital concept; ensuring that the framework remains adaptable without direct implementation.ObjectiveThe objective of this engagement is to:- Guide the strategic direction of CPL¡¯s communication efforts (ensuring they are aligned with CPL¡¯s core objectives).- Maintain brand identity across all supporting materials.- Execute a multi-phased approach to launch CHIP framework; ensuring stakeholder engagement; demand market assessment; piloting methodology and strategy for global adoption.- Create communication strategies that align with the ÐÓ°ÉÂÛ̳¡¯s urban investment frameworks and strategic partnerships - Foster strong relationships with key stakeholders; including ÐÓ°ÉÂÛ̳ teams; donors; strategic alliances; municipalities; urban planners and policymakers.Scope of WorkThe firm will support CPL across the following five phases:Phase 1: Synthesize Market Research and Stakeholder Engagement? Consolidate existing/ongoing research & convert into digestible content: Synthesize CPL¡¯s existing knowledge base of CIP methodologies and experiences into a brown bag knowledge asset. Assist CPL to organize and document additional stakeholder interviews/webinars. Repurpose insights into content that socializes the concept of CHIP among key stakeholders.? Identify key champions and build a stakeholder network: Develop a stakeholder database; provide strategic advice to enhance stakeholder buy-in for the co-creation of CHIP. This may include but is not limited to creating engagement materials; facilitating design thinking workshop(s); providing awareness communication strategies; as well as sustainable solutions to continue nurturing stakeholder relationships.Phase 2: Communication Material & Demand Creation? Update and refinement of CPL¡¯s existing materials: Brand application and necessary revisions to existing brand assets ensuring material and language supports the current brand position and future direction.? Core Communication Assets (for CHIP): Develop a communication kit of core CHIP assets resourcefully designed to be leveraged across all key audience segments.? Targeted outreach and visibility strategy: Assist team in identifying communication channels and creating materials and campaigns required to raise both CPL and CHIP¡¯s profile.? Donor Engagement: Support CPL in developing strategic donor engagement strategies including the development of materials; and coordination of campaigns and/or participation in global/regional events.? Engage TTLs to co-create CHIP: Assist CPL team by coordinating with and creating curated content for TTL¡¯s who are interested in co-creating CHIPPhase 3: Prototyping & Iterative Design Testing? Coordinate with TTLs/Centralized Gov¡¯t/Municipalities: For each pilot case; identify/clarify/validate key stakeholders; processes; and user needs that should be incorporated into the design of the CHIP approach.? Rapid prototyping & refinement: Design and test CHIP wireframes (analog design interfaces); conduct design sprints; and refine iterations based on stakeholder feedback.? Scenario based testing and refinement: Simulate urban planning challenges in pilot cities and refine CHIP¡¯s methodology through hands-on workshops.? Establish feedback frameworks: Allow key stakeholders to review and provide f